JCDecaux establishes partnership with shopping centre Almada Forum

JCDecaux establishes partnership with shopping centre Almada Forum

Lisbon, 14 of December 2022 - JCDecaux, a world leader in outdoor advertising, has signed a contract with Almada Forum, one of Portugal's largest shopping centres and the only one managed by Merlin Properties on national territory. The new JCDecaux solutions will be distributed throughout the shopping centre, including the car park.

The new equipment installed inside the shopping centre will have 100% digital coverage and will be integrated in JCDecaux Portugal's future programmatic offer, starting in 2023. These new solutions will also be part of PSE's official outdoor advertising audience measurement study.

The new contract with JCDecaux is in line with Almada Forum's strategy, which aims to become more technological, innovative and interactive, oriented towards a more connected audience.

For Philippe Infante, General Manager of JCDecaux Portugal, "It is very exciting to be part of the growth and future of the Almada Forum shopping centre. With our digital solutions, which enable greater dynamism and flexibility to brands' campaigns, in high traffic environments such as this, we are certain that we will continue to contribute to making one of the country's largest shopping centres more technological and innovative."

With a total of 230 shops and a gross leasable area of 78,815 m², Almada Forum is one of the largest shopping centres in Portugal, with 14.5 million visitors per year*. Currently, JCDecaux is present in 35 of the busiest shopping centres in the country, allowing brands to communicate in a way adapted to different audiences and environments.

*Data referring to the year 2019.

Sobre a JCDecaux:

A JCDecaux é líder mundial no mercado da publicidade exterior, com presença em mais de 80 países e conta com milhares de parceiros com quem partilha funções de organização e planeamento do espaço público. É o único operador internacional que se concentra no mercado Out-of-Home nas três áreas de atividade: mobiliário urbano, grande formato e publicidade em transportes.

A JCDecaux é referência em inovação, qualidade, design e funcionalidade, ao serviço das cidades e das marcas. Com um saber de experiência feito de quase 6 décadas, os serviços de excelência na conceção, conservação e manutenção dos equipamentos e as melhores soluções de comunicação exterior, são reconhecidos mundialmente pelas cidades, aeroportos e autoridades de transporte, e claro, pelas marcas.

Presente no mercado português há meio século, a JCDecaux tem como missão melhorar a experiência Out-Of-Home e tornar os concelhos mais atraentes.

Mais informações: https://www.jcdecaux.pt